Sign up for our latest news & articles. We won’t give you spam mails.
Email marketing isn’t just as simple as drafting a simple email and clicking the send button. A lot of planning and preparation needs to take place in order to ensure your email is effective as possible. We want to strike whilst the irons hot and use specific tactics to maximise your open rate.
Although not everyone may open your email, those that do, are highly likely to follow through. Whether you want to prompt them towards making a purchase, or reaching a page, the click through rate is much higher on EDMS compared to any other digital marketing platform.
Email marketing vs social media is an interesting topic. When it comes to spreading a message out to the masses, hoping that people will stop in their tracks to read it, social media wins. More people are more likely to view your posts on social media rather than through email marketing, however they are not necessarily more likely to hang around. If you want your audience to take action on what you have to say, whether that’s to click, purchase, review etc, email marketing makes sure that happens. Although you may not get as many people viewing your content on emails, those that do are there for the long haul. These are the people that are interested, invested and ready to take action.
Growing your audience takes time and effort, but what’s the point in building an audience if you’re not going to do anything with it. Using marketing strategies like email marketing is the perfect way to maximise your audience, target them and use it to your advantage.
Our email marketing specialists take an individualised approach when it comes to your brand or business. We understand that each brand is different, with a different goal, target and market audience. That’s why, it’s up to us to carefully curate your email to suit you, your brand, your readers and most importantly, your goals.
Maintaining engagement with your customers and clients might be one of the hardest things to do. Drawing them in is one thing, but how are you going to ensure they stick around? By using email marketing for your business, you are checking in with your audience regularly, building that relationship, keeping the conversation flowing and maintaining engagement continuously.
Our email marketing agency has email specialists who design and compile emails with a purpose. Our team knows what it takes to get your readers to open your email and take action on it too. Our agency carefully map it out, to ensure all boxes are ticked when it comes to the most effective and targeted email for your business.